I specialise in two key areas: consultation and design. Whether you’re navigating the intricate landscape of digital marketing campaigns or striving to elevate your brand’s visual identity, I offer comprehensive solutions tailored to your specific needs.
How It Works: Navigating my services is as simple as exploring the case studies showcased below. These real-world examples offer a glimpse into our expertise and the transformative impact our services can have on your brand’s digital presence. From conceptualization to execution, each case study illustrates our commitment to delivering exceptional results that exceed expectations.
Consultation
Embarking on a marketing campaign can be akin to navigating uncharted waters. With my expert consultation services, you gain access to invaluable insights and strategic guidance. Whether you’re conceptualising a new campaign or seeking to optimise an existing one, i’m here to provide the direction you need to steer towards success. I offer tailored advice and recommendations crafted to align seamlessly with your goals and objectives.
Design
In today’s visually-driven world, compelling design is paramount. My design services are meticulously crafted to breathe life into your brand’s vision. Whether you require a stunning visual mock-up for your upcoming campaign or crave refinement in your current design aesthetics, we’ve got you covered. From logos to full-fledged branding packages, I will work closely with you to bring your ideas to fruition, ensuring every pixel speaks volumes about your brand’s identity.
Case Studies
Case Study #1 – www.beds.co.uk
Case Scenario:
Beds.co.uk manufactures and wholesale beds as well as distributes. They operate within the UK & Pakistan; while the design team is from Pakistan the logistics team is within the UK. The problem they faced was with their online assets, as they felt it wasn’t the quality they wanted, and also because the images were not as accurate in colour and detail, which many customers then started to complain about.
They needed to resolve this issue, while at the same time having the new assets created for their newly manufactured beds which would soon have to be sold as the new edition of their products.
The texture of the footboard is not accurate and doesn’t represent what the actual texture looks like in real life. The problem was not the assets or photography, but rather the graphic design editing that was undertaken to try to achieve the result.
Therefore, I was brought in to ensure the assets did reflect the desired effect as well as put a system in place for the designers to follow and create all images from here on in the correct manner with the expected outcome from stakeholders. Furthermore, I also mocked up how I would expect the assets to be displayed on the website, to deliver more information to customers and sell the product better.
Result
Displayed in the image are highlights, midtones and shades with texture descriptions. This makes it easier for customers to understand what they’re looking at and gives them the best idea of colour expectations as well as a lifestyle and texture image to add to context. The highlights, midtones and shades are also taken by the designers when superimposing the different textures on the bed. As there is one master asset with a set colour, the rest of the images are edited by superimposing the texture.
